The strategy I’d implement if American Greetings was my client. They have a unique opportunity to capitalize on the analog wave, and this strategy owns it, while rewriting their brand identity in the best way possible.

AI doesn't build your brand identity from your website. It builds it from everywhere else. Here's the step-by-step audit process I actually use.

Audience intelligence research is the most honest data available, but if treated as a one-time project, it's only half the system. Here's the four-step AI Intelligence Loop that connects what your audience is actually saying to how your brand shows up in AI answers.

I ran an AI visibility audit on a brand I used to work for — one with a perfectly acceptable score. What I found underneath it is the reason I built the AI Intelligence Loop.

Audience intelligence isn't a survey or a focus group — it's listening to what your customers say when they don't know you're there. Here's how I use it to build strategy that actually resonates.

An AI visibility audit reveals what AI systems are actually saying about your clients' brands — and whether they're being recommended or quietly passed over in favor of a competitor. Here's what the process covers and why it's becoming a service agencies can't afford to ignore.

Learn how marketing agencies can add AI visibility as a service — from running an AI visibility audit to selling it and folding it into client reporting.

The standard agency reporting stack wasn't built for AI search. Here's what AI citation tracking is, why it's becoming a core visibility signal and what your clients are about to start asking about it.

Learn what answer engine optimization is, how AI decides what to cite and how to optimize your content for ChatGPT, Perplexity and Google AI Overviews.

Learn how fractional marketing directors help small businesses execute marketing without relying on outsourcing or inexperienced hires.

Learn why small business social media content fails and how a marketing consultant's content pillar strategy can turn posting into profit-driving results.

Learn how fractional marketing directors help dental practices achieve better results than full-time hires while reducing costs and increasing flexibility.

Learn what fractional marketing means, how fractional marketing directors work, and if this model could save your business thousands. Real scenarios + cost comparisons included.

Learn what a small business marketing consultant does, how to know if you need one and what to look for—plus why LSX Partners could be the right fit for your marketing support.