Fractional Marketing Strategist for Agencies | AI-Powered Audience Intelligence
LSX Partners provides fractional marketing strategy for small to midsize agencies that need senior-level strategic thinking without the full-time hire. I embed with your team to build comprehensive strategies across SEO, content, social, AI visibility and actionability that help you retain the clients you have and win the ones you want. Your account team keeps the relationship. I bring the strategy.
Two ways I help agencies and businesses grow
Your agency either lacks a dedicated strategist building the plan, or your business needs senior marketing leadership without the full-time salary. I offer two distinct approaches depending on what you need most right now.
MARKETING CHALLENGES I SOLVE:
✓ Your agency has the team but not the strategist. I embed with your agency as a fractional marketing strategist, building comprehensive strategies that help you deliver better results for current clients and win new business with pitches nobody sees coming.
✓ You need strategic marketing leadership but can’t justify a full-time hire. Fractional strategists provide senior-level thinking without $150k+ salaries. I work with agencies and select businesses nationwide.
✓ Your clients’ customers are searching differently and you’re not staffed for it. AI visibility is changing constantly and I'm on top of it so your team doesn't have to be. You get the expertise without someone on staff spending unbillable hours trying to keep up.
How I work with agencies & businesses
Strategy, intelligence and hands-on support, focused on the areas that help your agency retain clients and win new ones.
FRACTIONAL MARKETING STRATEGIST — FOR AGENCIES
Most small to midsize agencies don't have a dedicated senior strategist. I embed with your team on a monthly retainer, building comprehensive marketing strategies that span SEO, content, social, and AI visibility and actionability for your clients. Strategies that help you retain current clients and bring innovative thinking to new business pitches. Your team executes. I build the plan. No client-facing overhead for the agency.
AI VISIBILITY & AUDIENCE INTELLIGENCE
Your clients' customers aren't just using Google anymore. They're asking ChatGPT, Perplexity and Google AI for recommendations. This landscape is changing constantly, and I stay on top of it so your team doesn't have to spend unbillable hours researching. I bring AI visibility expertise and audience intelligence methods most agencies don't have in-house, building strategies that account for both traditional search and AI-powered discovery.
MARKETING AUDIT & STRATEGY – FOR BUSINESSES
For select direct engagements, I work with businesses that need senior marketing leadership without the full-time cost. A comprehensive audit of what's working and what's not, followed by a clear roadmap for what to focus on next. Strategy that connects to revenue, not just more tactics.
I help agencies deliver stronger strategies for the clients they have and bring the kind of innovative thinking that wins new business. From embedded fractional strategy to AI visibility expertise, everything I do is designed to make your agency more valuable.
Marketing strategy that makes the difference
FRACTIONAL MARKETING STRATEGIST — FOR AGENCIES
I work with small to midsize agency teams who have strong execution capabilities but lack a dedicated senior strategist. Your team has account managers, designers, content creators and coordinators. What's missing is the person building comprehensive marketing plans they run with.
I embed with your team to fill that gap. I build the strategies, create the briefs and set the direction for your clients' marketing, from SEO and content strategy to social, AI visibility and actionability. The account team handles client communication and deadlines. I stay behind the scenes so your team gets the credit, your clients stick around and your pitches for new business actually win.
This isn't a one-time strategy dump. I stay on a monthly retainer because strategy evolves, new client needs come up and I'm there for it.
AI VISIBILITY & AUDIENCE INTELLIGENCE
My approach to strategy starts with audience intelligence. Before I build any plan, I research what your clients' customers are actually saying, asking and searching for. I use AI tools, real community research and competitive analysis to build strategy on evidence, not assumptions.
I also bring expertise in AI visibility, an area that's changing constantly and that most agencies aren't staffed for. Over 70% of Americans are using AI tools to research purchases and evaluate brands. Keeping up with how these platforms work, what they cite and how to optimize for them takes real, ongoing effort. I handle that so your team doesn't spend unbillable hours trying to stay current. The strategies I build account for both traditional search and AI-powered tools like ChatGPT, Perplexity and Google AI, so your clients show up wherever their customers are looking.
Marketing strategy for agencies that need real results
With 15+ years of marketing leadership in agency and corporate settings, I know what drives client retention, wins new business and what's just noise. Whether your agency needs a fractional strategist to build the plans your team executes, or your business needs senior marketing leadership without the full-time cost, I help build marketing strategies that connect to revenue.
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I work with small to midsize agencies whose owners are wearing the strategist hat on top of everything else. You're great at client relationships and your team executes well, but the strategic layer is thin. When a client asks "what's the bigger plan here?" the answer isn't as strong as it should be.
I embed with your team as a fractional strategist, building comprehensive marketing strategies your team runs with. Monthly retainer, ongoing support. Your clients get better strategies, your team gets clear direction, you stop being the bottleneck on strategic thinking and your pitches for new business get a lot stronger.
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Larger agencies win on the strategy presentation. They have dedicated strategists thinking about the big picture while account managers focus on relationships. Your agency has the talent and the client relationships, but the pitch deck doesn't have the same strategic depth.
I give you that same capability without the overhead. Comprehensive strategies, AI visibility expertise and audience intelligence that most agencies your size can't offer. I helped an agency partner win new business with an innovative strategy their team wouldn't have had time to build on their own within the first month of the engagement.
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For select direct engagements, I work with businesses that need ongoing strategic marketing leadership without the full-time cost. If your marketing feels scattered, you can't trace marketing activities to revenue, or you're paying multiple vendors who aren't part of a larger strategy, I help connect the dots.
Strategy sprints, marketing audits and ongoing fractional strategy for businesses ready to invest in marketing that works. Based in Columbus, Ohio. Working with businesses nationwide.
How my process works
DISCOVERY CALL
We start with a conversation about your agency (or business), your clients and where the strategy gaps are. I want to understand your team's strengths, your client roster and what's keeping you up at night about retention, growth and winning new business. No pressure, no pitch. Just figuring out if I can actually help
AUDIT & INTELLIGENCE
I dig into the clients I'll be supporting. Current marketing efforts, competitive landscape, audience research. This is where the audience intelligence work begins: researching what their customers are actually saying, asking and searching for across communities, search data and AI platforms.
STRATEGY & BRIEFS
You get comprehensive marketing strategies and briefs your team can execute, covering SEO, content, social direction, AI visibility and actionability recommendations. Clear enough that your team knows exactly what to build. No 47-page documents nobody reads. Clear next steps.
ONGOING PARTNERSHIP
I don't hand you a plan and disappear. Agency partners get ongoing strategic support with regular check-ins and strategy refreshes as client needs evolve. Direct business clients get implementation support to make sure the strategy actually gets executed.
Your agency’s clients aren’t one-size-fits all. Neither are my strategies.
About LSX Partners
LSX Partners was founded by Laura Seelinger after 15+ years of marketing leadership in agency and corporate settings. I left the corporate world to give agencies and businesses access to the kind of strategic marketing expertise usually reserved for companies with six-figure marketing budgets.
I love helping agencies strengthen their strategic capabilities and watching their client relationships deepen as a result. When you can directly impact an agency's ability to retain clients, win new business and grow, that's meaningful work and gets me excited to log on each day.
Ready to strengthen your agency’s strategy layer?
Stop stretching your account managers into strategists and start building marketing plans your team can execute with confidence. Whether you need a fractional strategist for your agency or senior marketing leadership for your business, I'm here to help.