Small business marketing that actually works
Marketing consulting that meets your business where it is
You don't need another vague marketing plan, you need real solutions. We help small business owners cut through scattered marketing efforts, figure out what's actually working and build marketing strategies that consistently bring in customers
SCATTERED MARKETING
NO MARKETING LEADERSHIP
RANDOM TACTICS
You shouldn’t have to choose between marketing strategy and execution
I’ve worked with legacy manufacturers, family-run teams and billion-dollar brands. The same problem kept showing up: great businesses stuck with marketing that felt scattered and unclear.
LSX Partners was built to fix that marketing confusion, one small business at a time.
What sets
our small business marketing consulting apart
It’s not just advice. It’s partnership, clear planning and support you can rely on.
MARKETING EXPERTISE
Nearly two decades of real-world marketing experience, paired with the insight to understand small business challenges.
ACTIONABLE CLARITY
No marketing jargon or guesswork. Just clear marketing plans you can actually execute.
ONGOING SUPPORT
From marketing strategy to execution, we stay with you through implementation.
Engagement details: Six+ month minimum | Strategic check-ins: scheduled bi-weekly, monthly or quarterly—based on your needs
FRACTIONAL MARKETING DIRECTOR SERVICES
Most small businesses don't need a full-time marketing director, but they do need expert guidance to lead the way. As your fractional marketing director, we provide the strategic leadership, planning and oversight to help your marketing efforts work smarter and deliver consistent results.
Whether you have an existing marketing team or need help building one, we'll make sure the right pieces are in place to grow your customer base. Strategic marketing leadership without the full-time salary. We'll set marketing direction, align your team (or help you build one) and oversee execution, ensuring your marketing is focused, effective and built to consistently acquire customers.
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Strategic marketing leadership without the full-time salary. We'll set marketing direction, align your marketing team (or help you build one) and oversee execution, ensuring your marketing is focused, effective and built to consistently acquire customers.
Engagement details: 8-12 week engagement | Project scope and pricing: Tailored to your business needs
SMALL BUSINESS MARKETING AUDITS
Whether your marketing feels scattered or you can't tell what's actually working, this marketing audit brings clarity to the confusion.
We assess what's driving customers and what's wasting time, then deliver a clear marketing roadmap to help you grow with confidence by consistently reaching and converting your ideal customers.
A hands-on review of your marketing strategy, customer acquisition and conversion processes. You'll walk away with a prioritized, actionable marketing plan tailored to how your business actually operates and where you want to take it.
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A hands-on review of your marketing strategy, customer acquisition process and conversion experience. You'll walk away with a prioritized, actionable marketing plan tailored to how your business actually acquires customers and where you want to grow.
Our small business marketing process
KICKOFF & DEEP DIVE
We start with a collaborative session to walk through your current marketing efforts, team setup and customer acquisition. It’s a chance to uncover inefficiencies, spot missed opportunities and get aligned on where your business needs the most support.
AUDIT & ANALYZE
Next, we conduct a detailed audit of your marketing, covering everything from messaging and positioning to lead generation and conversion. We identify what’s driving results and what’s wasting resources.
BUILD YOUR MARKETING ROADMAP
We take everything we’ve uncovered and translate it into a clear, actionable marketing strategy tailored to your business. Your roadmap outlines the marketing tools, tactics and priorities needed to consistently acquire customers, with our team guiding the way from day one.
EXECUTE & OPTIMIZE
Once your marketing roadmap is finalized, we roll up our sleeves and bring it to life, whether through a focused project or a longer-term partnership. From marketing system setup to team training, we support you through every stage of execution.
Which marketing support path is right for you?
SMALL BUSINESS MARKETING AUDIT
GET A CLEAR MARKETING ROADMAP TO MOVE FORWARD
Best for small business owners who need clarity on what marketing is working and where to focus first. If your marketing feels scattered, inconsistent or you can't tell what's bringing in customers, this project-based marketing audit delivers a prioritized marketing plan to grow consistently.
Both options start with strategy—choose the one that fits where you are now.
FRACTIONAL MARKETING DIRECTOR
BRING MARKETING LEADERSHIP TO THE TABLE — WITHOUT THE FULL-TIME HIRE
Designed for small business teams that can execute but lack marketing direction. If you need help deciding what to do and how to lead your customer acquisition efforts toward real growth, this long-term partnership gives you executive-level marketing leadership, tailored to your business.
Wondering if we’re a good fit? We’ve got answers.
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We have experience building marketing strategies for businesses across a wide range of industries—from healthcare and medical services to consumer goods and manufacturing. Our marketing experience includes work with medical device brands, local medical practices, nonprofits and logistics companies, as well as CPG, automotive and industrial manufacturing. We've also developed marketing strategies for a wellness-focused small business in the supplement space and worked on marketing initiatives with enterprise-level organizations in glassware and pharmaceutical distribution. This cross-industry marketing perspective allows us to tailor marketing strategies that make sense for how your business actually acquires customers—whether you're focused on lead generation, brand awareness or customer retention.
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LSX provides comprehensive marketing strategy, customer acquisition planning and fractional marketing director services. We specialize in marketing audits, ongoing marketing leadership and implementation support for small businesses that need strategic marketing guidance without the full-time salary.
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Think of LSX Partners as your strategic marketing partner, not just a vendor. You won't be handed a marketing strategy document and left to figure it out, and you won't be signing up for a marketing retainer that isn't sustainable. We work closely with you to create a marketing plan, then help implement it in a way that works for your team long-term, whether that's training your marketing staff or helping find marketing contractors.
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Start by reaching out through the contact form and we’ll get a marketing strategy call scheduled. We'll talk about what's going on with your marketing and whether our support is the right fit for your business.
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Both! LSX offers one-time marketing audits and strategy sessions as well as ongoing fractional marketing director services. We'll tailor the scope based on your small business marketing goals and bandwidth.
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Pricing depends on the scope and type of marketing engagement. I offer project-based pricing for marketing audits and retainer options for fractional marketing director services, and everything is transparent.
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Yes! I work with small business clients across the U.S. via virtual meetings for marketing strategy and fractional marketing director services. Local clients in Central Ohio can choose in-person marketing sessions as well.
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Website strategy and project management are included in our comprehensive marketing engagements. If a website redesign is part of your marketing plan, we’ll handle everything, from strategy and scoping to finding the right developer and managing the entire process. You get a marketing-optimized website that aligns with your overall strategy, all managed seamlessly as part of our work together.
