Marketing strategy that actually works
Two ways I work depending on what you need
You don't need another vague marketing plan, you need real strategic direction. I provide fractional marketing strategy for agency teams who need a senior strategist, and direct marketing leadership for select businesses. Both are built on audience intelligence and designed to connect marketing to revenue.
NO DEDICATED STRATEGIST
CLIENTS ASKING HARDER QUESTIONS
LOSING PITCHES TO BIGGER SHOPS
I've worked with legacy manufacturers, family-run teams and billion-dollar brands. The same problems kept showing up: great businesses stuck with scattered marketing and teams drowning in time-consuming tasks. LSX Partners was built to fix both—strategic leadership through fractional marketing directors and operational efficiency through AI implementation.
You shouldn’t have to choose between great execution and great strategy
What makes working with me different
It's not just advice. It's partnership, clear planning and support you can rely on.
AUDIENCE INTELLIGENCE
I don't guess what your clients' customers want. I research it. AI tools, community analysis and competitive intelligence give me real data on what people are actually saying, asking and searching for. Strategy built on evidence, not assumptions.
ACTIONABLE STRATEGY
No jargon-filled documents nobody reads. Clear marketing strategies, briefs and roadmaps your team can actually execute. Every deliverable is designed to be picked up and acted on.
EMBEDDED PARTNERSHIP
I'm not a one-and-done consultant. I stay embedded with your team on an ongoing basis because strategies evolve, clients change and someone needs to keep the strategic direction sharp.
Engagement details: Project-based
MARKETING AUDIT & STRATEGY — FOR BUSINESSES
For select direct engagements, I work with businesses that need senior marketing leadership without the full-time cost. I start with a comprehensive audit of what's working and what's not, including competitive landscape, audience intelligence research and an AI visibility assessment showing how your brand currently shows up (or doesn't) in AI-powered search tools.
From there, you get a clear, prioritized roadmap. Not a 47-page document nobody reads. Real direction on what to focus on next, what to stop doing and where the biggest opportunities are. Great starting point for businesses that need clarity before committing to ongoing support.
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A comprehensive marketing audit covering current efforts, competitive positioning, audience intelligence and AI visibility. A prioritized strategy roadmap your team can execute. Clear recommendations on where to invest time and budget for the best return. This is also a great entry point for businesses considering ongoing fractional strategy support.
Engagement details: Monthly retainer, ongoing partnership | Check-ins: Scheduled based on agency & client needs
FRACTIONAL MARKETING STRATEGIST — FOR AGENCIES
Most small to midsize agencies don't have a dedicated senior strategist, but they need one. I embed with your agency team on a monthly retainer to build comprehensive marketing strategies for your clients, covering everything from SEO and content to social, AI visibility and actionability. I build the plan, create the briefs and set the direction. Your account team handles the client relationship and execution. And when you're pitching new business, I help you bring the kind of strategic depth that wins accounts.
This isn't project-based consulting. I stay embedded because strategy is an ongoing function, not a one-time deliverable. As client needs evolve and new opportunities come up, I'm there to keep the strategic direction sharp. That includes staying current on the constantly shifting AI visibility landscape so your team doesn't spend unbillable hours trying to keep up.
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Senior-level marketing strategy without the full-time salary. I build comprehensive strategies, create briefs your team can execute, and bring AI visibility and audience intelligence expertise most agencies don't have in-house. That means your clients' strategies account for both traditional search and AI-powered tools like ChatGPT, Perplexity and Google AI. I also help strengthen your new business pitches with innovative strategic thinking. I work behind the scenes so your team gets the credit.
The marketing process
DISCOVERY & DEEP DIVE
We start with a conversation about your agency, your clients and where the strategy gaps are. I want to understand your team's strengths, your client roster, what's working and what's keeping you up at night. For direct business engagements, we dig into your current marketing efforts, team setup and customer acquisition.
AUDIT & INTELLIGENCE
I conduct a detailed audit of current marketing efforts for the clients I'll be supporting. Messaging, positioning, competitive landscape, AI visibility and audience research. This is where I uncover what customers are actually saying, asking and searching for, so strategy is built on real data.
STRATEGY & BRIEFS
Everything I've uncovered gets translated into clear, actionable marketing strategies and briefs your team can execute, from SEO roadmaps and content strategies to social direction, AI visibility and actionability recommendations. No 47-page documents. Clear next steps with me guiding the way from day one.
EXECUTE & SUPPORT
I don't hand you a plan and disappear. Agency partners get ongoing strategic support with regular check-ins and strategy refreshes. Direct business clients get implementation support to make sure the strategy actually gets executed. Either way, I stay involved until the work is done.
FRACTIONAL MARKETING STRATEGIST — FOR AGENCIES
BRING SENIOR STRATEGY TO YOUR AGENCY WITHOUT THE FULL-TIME HIRE
Designed for small to midsize agencies that need a dedicated strategist building marketing plans for their clients and strengthening new business pitches. If your agency owner is stretched thin wearing the strategist hat, or your account managers are doing their best to fill the strategy gap, this ongoing partnership gives your team senior-level strategic direction. Monthly retainer.
Which service is right for you?
MARKETING STRATEGY — FOR BUSINESSES
SENIOR MARKETING LEADERSHIP WITHOUT THE FULL-TIME COST
For select businesses that need strategic marketing direction, audience intelligence and a clear plan that connects marketing to revenue. If your marketing feels scattered or you can't trace activities to results, I help connect the dots. Strategy sprints, audits and ongoing fractional strategy available.
Wondering if we’re a good fit?
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I've built marketing strategies across a wide range of industries: healthcare, medical device, CPG, manufacturing, hospitality, law, nonprofit and more. I currently work with agency teams supporting clients in medical devices, tourism and industrial manufacturing. This cross-industry experience means I bring strategic patterns and insights from multiple verticals, not just one narrow lane.
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I provide fractional marketing strategy for small to midsize agency teams (my primary focus) and direct marketing strategy for select businesses. My approach is built on audience intelligence and AI visibility expertise. For agencies, I embed with your team on a monthly retainer to build the strategies your clients need and strengthen your new business pitches. I also stay current on the constantly shifting AI visibility landscape so your team doesn't have to spend unbillable hours on it. For businesses, I offer marketing audits, strategy sprints and ongoing fractional strategy.
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I'm not a vendor delivering a service. I'm a strategist who embeds with your team. For agencies, I work alongside your account managers, designers and content creators to build the strategic layer they're executing from. For businesses, I function as your senior marketing leader without the full-time salary. Either way, I'm a partner in the work, not someone handing you a document and moving on.
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Start by scheduling a free call. We'll talk about your agency or business, where the strategy gaps are and whether my support is the right fit.
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Both. I offer project-based marketing audits and strategy sprints, as well as ongoing monthly retainers for agency partnerships. Most agency relationships are ongoing because strategy is a continuous function, not a one-time deliverable.
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Pricing depends on the scope of the engagement. Agency partnerships are structured as monthly retainers based on the number of clients I'm supporting. Direct business engagements are either project-based or retainer, depending on what's needed. Everything is transparent and we'll discuss pricing on our first call.
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Yes. I work with agency teams and businesses across the U.S. via virtual meetings. I'm based in Columbus, Ohio, and local clients can opt for in-person sessions as well.
