marketing and operations consulting for small businesses focused on growth

Marketing that actually works

practical consulting for small business owners
small business ecommerce business consulting
small business owners looking for marketing consulting

Two distinct services depending on what you need most

You don't need another vague marketing plan, you need real solutions. We offer fractional marketing director services for ongoing strategic leadership and AI marketing implementation for businesses drowning in repetitive tasks. Both help you build marketing that consistently brings in customers.

unfocused small business marketing efforts

SCATTERED MARKETING

compass icon for fractional marketing director services

NO STRATEGIC LEADERSHIP

DROWNING IN REPETITIVE TASKS

WORK WITH ME
Laura Seelinger small business consultant has experience bringing efficiency to outdated systems

I've worked with legacy manufacturers, family-run teams and billion-dollar brands. The same problems kept showing up: great businesses stuck with scattered marketing and teams drowning in time-consuming tasks. LSX Partners was built to fix both—strategic leadership through fractional marketing directors and operational efficiency through AI implementation.

You shouldn’t have to choose between marketing strategy and execution

BOOK A FREE CALL
Illustration of mountain range representing business growth and strategy

What sets our marketing services apart

It's not just advice. It's partnership, clear planning and support you can rely on.

LSX-partners_human-insight_home page_value proposition_hearth graph icon

MARKETING EXPERTISE

Nearly two decades of real-world marketing experience, paired with the insight to understand small business challenges.

LSX-partners_actionable-clarity_home page_value proposition_finger on screen icon

ACTIONABLE CLARITY

No marketing jargon or guesswork. Just clear marketing plans you can actually execute.

LSX-partners_ongoing-support_home page_value proposition_heart with plus icon

ONGOING SUPPORT

From marketing strategy to execution, we stay with you through implementation.

small business growth audit for marketing and operations project scope

Engagement details: Six+ month minimum | Strategic check-ins: scheduled bi-weekly, monthly or quarterly—based on your needs

FRACTIONAL MARKETING DIRECTOR SERVICES

Most businesses don't need a full-time marketing director, but they do need expert guidance to lead the way. As your fractional marketing director, we provide the strategic leadership, planning and oversight to help your marketing efforts work smarter and deliver consistent results.

Whether you have an existing marketing team or need help building one, we'll make sure the right pieces are in place to grow your customer base. Strategic marketing leadership without the $120K+ full-time salary. We set marketing direction, coordinate vendors, analyze performance and keep your marketing accountable to what actually brings in customers.

  • Strategic marketing leadership without the full-time cost. We set marketing direction, align your marketing team (or help you build one) and oversee execution, ensuring your marketing is focused, effective and built to consistently acquire customers. Perfect for established businesses with $2M+ revenue.

Request a consultation
fractional marketing support for small businesses engagement details

Engagement details: 60 to 90-day focused engagement | Project scope and pricing: Tailored to your business needs

AI MARKETING IMPLEMENTATION

Spending 15+ hours weekly on repetitive marketing tasks? Our 60-day AI implementation consulting identifies what to automate and actually implements the tools. We audit your workflows, configure AI systems with your brand guidelines and train your team on practical usage.

Unlike AI training that teaches theory, we do the implementation work. You get configured tools, custom prompts, documented processes and a team that knows how to use everything. Most businesses save 10-15 hours weekly on tasks like content repurposing, email segmentation and social scheduling.

  • Practical AI automation that saves measurable time within 90 days. We identify which processes consume the most hours, select appropriate tools, configure everything and train your team. Perfect for businesses drowning in repetitive marketing tasks who need operational efficiency, not just strategic direction.

Let's connect

Our marketing process

Process of working with LSX partners for audits or fractional support

KICKOFF & DEEP DIVE

We start with a collaborative session to walk through your current marketing efforts, team setup and customer acquisition. It’s a chance to uncover inefficiencies, spot missed opportunities and get aligned on where your business needs the most support.

AUDIT & ANALYZE

Next, we conduct a detailed audit of your marketing, covering everything from messaging and positioning to lead generation and conversion. We identify what’s driving results and what’s wasting resources.

BUILD YOUR MARKETING ROADMAP

We take everything we’ve uncovered and translate it into a clear, actionable marketing strategy tailored to your business. Your roadmap outlines the marketing tools, tactics and priorities needed to consistently acquire customers, with our team guiding the way from day one.

EXECUTE & OPTIMIZE

Once your marketing roadmap is finalized, we roll up our sleeves and bring it to life, whether through a focused project or a longer-term partnership. From marketing system setup to team training, we support you through every stage of execution.

strategic roadmap from LSX partners
LEARN MORE ABOUT MY PROCESS
LSX Partners support paths for small business owners

Which marketing service is right for you?

MARKETING AUDIT & STRATEGY

GET A CLEAR MARKETING ROADMAP TO MOVE FORWARD

Best for business owners who need clarity on what marketing is working and where to focus first. If your marketing feels scattered or you can't tell what's bringing in customers, this project-based audit delivers a prioritized plan. Great starting point before committing to ongoing services. 8-12 week engagement.

Two distinct services—choose what you need most right now.

FRACTIONAL MARKETING DIRECTOR

BRING MARKETING LEADERSHIP TO THE TABLE — WITHOUT THE FULL-TIME HIRE

Designed for businesses that need ongoing marketing direction and vendor accountability. If you need help setting strategy, coordinating teams and keeping marketing focused on what actually brings in customers, this long-term partnership gives you executive-level marketing leadership. Minimum 6-month engagement.

Let’s map it out

Wondering if we’re a good fit? We’ve got answers.

  • We have experience building marketing strategies for businesses across a wide range of industries—from healthcare and medical services to consumer goods and manufacturing. Our marketing experience includes work with medical device brands, local medical practices, nonprofits and logistics companies, as well as CPG, automotive and industrial manufacturing. We've also developed marketing strategies for a wellness-focused small business in the supplement space and worked on marketing initiatives with enterprise-level organizations in glassware and pharmaceutical distribution. This cross-industry marketing perspective allows us to tailor marketing strategies that make sense for how your business actually acquires customers—whether you're focused on lead generation, brand awareness or customer retention.

  • LSX provides three core services: marketing audits for businesses that need clarity on what's working, fractional marketing director services for ongoing strategic leadership and AI marketing implementation for operational efficiency. We specialize in helping established businesses build marketing that actually works—whether that's through strategic direction, practical automation or both.

  • Think of LSX Partners as your strategic marketing partner, not just a vendor. You won't be handed a marketing strategy document and left to figure it out, and you won't be signing up for a marketing retainer that isn't sustainable. We work closely with you to create a marketing plan, then help implement it in a way that works for your team long-term, whether that's training your marketing staff or helping find marketing contractors.

  • Start by reaching out through the contact form and we’ll get a marketing strategy call scheduled. We'll talk about what's going on with your marketing and whether our support is the right fit for your business.

  • Both! LSX offers one-time marketing audits and strategy sessions as well as ongoing fractional marketing director services. We'll tailor the scope based on your small business marketing goals and bandwidth.

  • Pricing depends on the scope and type of marketing engagement. I offer project-based pricing for marketing audits and retainer options for fractional marketing director services, and everything is transparent.

  • Yes! I work with small business clients across the U.S. via virtual meetings for marketing strategy and fractional marketing director services. Local clients in Central Ohio can choose in-person marketing sessions as well.

  • Website strategy and project management are included in our comprehensive marketing engagements. If a website redesign is part of your marketing plan, we’ll handle everything, from strategy and scoping to finding the right developer and managing the entire process. You get a marketing-optimized website that aligns with your overall strategy, all managed seamlessly as part of our work together.

Get the marketing clarity, strategy and support to grow your customer base with confidence.

Let's CONNECT