Small business consulting that makes sense

Symbolic image of forward momentum, used to represent small business consulting and marketing strategy support
Laura Seelinger, founder of LSX Partners, working at her laptop – small business consulting that makes sense

Modernize your business

Elevate your marketing

Modernize your business ☆ Elevate your marketing ☆

Laura Seelinger working at her computer, providing small business consulting and marketing strategy support

Laura started LSX Partners to give small business owners the clarity, structure and support they often don’t have access to, especially when systems are outdated, marketing feels overwhelming and there’s no clear place to start.

As a member of a small business acquisition mastermind, she’s had a front-row seat to a common truth: no owner is great at everything.

Most small businesses are built by people who are excellent at what they do, but not necessarily at marketing, system setup, or process improvement. That’s where LSX Partners comes in.

Practical support for real-world growth

Founder Laura Seelinger of LSX Partners, focused on digital strategy and operational improvement for small businesses

The “X” in our name stands for transformation—the turning point where challenges become opportunities. It marks the intersection of where your business is now and where it could go with the right structure and support.

At LSX, we help small business owners modernize how they work and market, bridging the gap between vision and execution so they can grow with confidence

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Meet Laura Seelinger

Laura brings a rare mix of strategy, scrappiness and emotional intelligence to every engagement.

Laura Seelinger hiking with her husband, reflecting her grounded approach to small business consulting

With more than 15 years of experience across digital marketing and operations, she’s led transformations for companies of all sizes, from legacy manufacturers navigating eCommerce for the first time to fast-moving teams with outdated systems and unclear direction.

Her strength lies in cutting through the noise, spotting opportunities and guiding business owners with empathy and precision. She builds trust quickly and helps teams take action, not just make plans.

LSX Partners was created to give small business owners access to the kind of strategic support usually reserved for large enterprises.

Laura Seelinger on a hike, showing the personal side behind her small business marketing expertise

Laura knows firsthand that most small businesses don’t need a full-time marketing director. What they need is expert insight that fits their bandwidth, team, and budget.

That’s where LSX comes in. Whether clarifying messy processes, modernizing how things get done, or building a practical marketing strategy that actually works, Laura makes change feel doable and ensures it sticks.

Outside of work, you’ll usually find her in nature. It's where she finds the same clarity, momentum and fresh perspective she brings to every client partnership.

Our Core Values

We believe small businesses deserve expert-level strategy without the full-time price tag. These core values guide how we work: with clarity, respect and a deep commitment to helping owners implement real change.

Strategic planning in action—right-sized consulting for small business marketing and operations

RIGHT-SIZED STRATEGY

We believe small businesses deserve expert guidance without the bloated cost of a full-time hire. That’s why we deliver high-level strategy in a way that fits your size, goals and budget.

Collaborative small business consulting focused on clear, actionable strategies that get implemented

BUILT TO IMPLEMENT

A great plan means nothing without execution. We stay in the trenches with you, helping you implement, adjust and actually make progress.

Small business owner working at desk, representing practical consulting support with respect and empathy

RESPECT TO
THE OPERATOR

We respect the weight you carry as a small business owner. Our approach is collaborative, down-to-earth and designed to lighten your load, not add to it.

Flexible small business marketing support tailored to your team, systems and capacity

FLEXIBILITY
BY DESIGN

Every business is different. We tailor our support to fit your team, your tools, and your reality; so the work we do together actually works for you.

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Smarter strategy starts with
a conversation.