Marketing speaker on AI visibility and search strategy
AI visibility
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Book Laura to speak
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Marketing strategy
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AI visibility ☆ Book Laura to speak ☆ Marketing strategy ☆
The topics nobody is covering yet.
The AI visibility gap: what search has become and what that means for your brand
Your customers are no longer just Googling, they’re asking AI platforms. And the answers they’re getting don’t require a click to your website, or for you to be the source. This talk covers what AI actually says about brands when customers ask questions, why most of it has nothing to do with what marketing published, and what leaders need to understand to stop being invisible in the answers that matter as AI search continues to take over.
Best for: CMOs, marketing leadership, agency leaders
How to audit your AI visibility: a step-by-step framework
A hands-on workshop that walks marketing teams through exactly how to run an AI visibility audit, identify where their brand is showing up (and where it isn’t), understand what AI is citing instead and build a prioritized action plan. Participants leave with a process they can actually implement tomorrow.
Best for: Marketing conferences, agency team trainings, professional development events
I don’t talk about AI visibility in theory
Because the best talks come from someone who's actually doing the work.
Can you relate?
A national health system with hundreds of care locations has invested years in brand messaging — reviewed by legal, approved by leadership, refined by a top agency. When patients asked AI which system to choose for their care, the AI bypassed their website entirely and built its description from patient reviews and community forums instead. The second time the same question was asked 27 hours later, AI cited the brand's own content — but only returned generic word salad. Two completely different answers. Neither one useful to someone trying to make a REAL healthcare decision.
Did you know 85% of brand mentions in AI responses come from third-party pages, not the brand's own website.
Marketers don’t control the conversation in AI the same way
A consumer brand had spent years and significant marketing investment building presence in a specific product category — trade shows, content, paid campaigns, influencer partnerships. When I used my AI intelligence loop to audit their visibility, I found a completely different identity cemented across the digital landscape, and virtually no brand mentions in the categories they have invested in most.
Speaking events
Laura has been speaking on marketing strategy since 2015, from regional business events to large conferences. She doesn't speak in theory — every presentation is built around real audits, real data and the things audiences can actually act on before they leave the room.
UPCOMING
ATLANTA AI WEEK
ENTERPRISE TECHNOLOGY ASSOCIATION
Presenter
April 2026
GREAT LAKES AI WEEK
ENTERPRISE TECHNOLOGY ASSOCIATION
Presenter and panel moderator
November 2025
UPCOMING
SALES IS LOVE CONFERENCE
EASTERN ILLINOIS UNIVERSITY
Presenter
MAY 2026
BOWLING GREEN STATE UNIVERSITY
GLOBAL MANAGEMENT & LEADERSHIP SOCIETY
Panel presenter
March 2026
Book Laura for your event
Your attendees are already asking AI about their brands. Laura shows them what it's saying — and what to do about it.